Business Plan - General Information

[Georg]

Business Plan --- General Information

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---> scroll down for  --- Business Strategy for Tour Guides ---

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note:

... you should have 2 types of documents / 2 business-plans

--- (1) public document .... (a PDF-File you can show/give Partner, Customer, Guest ...)
--- (2) internal document .. (a "secret" File with your internal structure, management, ..)


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Business Plan --- Table of Contents



1. Executive Summary

Vision, Mission, Business-Ideea (short)
Key Points, Summary
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2. Owner, Holder, Founder

Person Details,
Motivation,
Qualifications,
Experience,
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3. Target Customers

Needs of Target Customers,
Target Group Definition,
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4. Business Idea, Plan

Offering,
Acquiring new customers
Customer Benefits,
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5. Market, Competition

Market Potential,
Market Size,
Companies,
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6. Strategy, Keep in Business

Unique Selling Proposition,
Contacts, stay in touch, acquisition,

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7. Marketing, Ads

Sales, Pricing Policy,
Advertising,
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8. Company, Struct

Organization Structure,
Legal Structure,
Location,
Intellectual Property Rights,
Company Name,
Employees, Team,
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9. Finances

Profit and Loss Statement,
Investments, Liquidity,
Profitability,
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10. Analysis

Opportunities,
Risks,
Strengths,
Weaknesses,
Measures,
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11. Milestones

results, successes,
awards,
experience,
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[Georg]

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Business Strategy for Tour Guides

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01 - Business Fundamentals

    Legalities: Clarify all legal aspects and secure the necessary licenses and permits.
    Market Research: Analyze your competitors and identify your niche in the market.



02 - Product and Service Development:

    Tour Types: Decide which types of tours you want to offer (e.g., themed tours, private tours, or group tours).
    Pricing: Determine your prices based on tour duration, group size, and market rates. Consider discounts or package deals.



03 - Marketing and Sales:

    Sales Strategy: Determine how you want to sell your tours (e.g., through your own website, booking platforms, or travel agencies).



04 - Marketing Strategy:

    Develop a strategy to reach your target audience and increase brand awareness.
    Partnerships: Collaborate with other businesses such as hotels, restaurants, or other tour operators to expand your customer base.



05 - Operations and Administration:

    Software: Utilize tour management software to efficiently manage bookings, schedules, and staff.
    Customer Relations: Proactively manage customer service to ensure a positive customer experience and encourage repeat bookings.


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[Georg]

Business Document --- Business Plan --- to show public / give to partners 



01 - Summary Introduction:

Start the summary of the document by clearly defining its purpose and content. How you formulate this section depends on the desired result for the reader or audience. It should immediately find value in the information you present. The details contained in the introduction should therefore captivate and capture the reader's attention.


02 - Company information:

Inform the reader about your company name including contact information and location, provide a description of your activity and purpose, as well as the size and scope of your business. In some cases, the summary will introduce the founders, investors and management. It may include background information from anyone describing past industry or start-up experiences or historical contexts about the current situation of the business. When used in a presentation or research report, introduce the team that presents or is responsible for the results of the report.



03 - Products and Services:

Describe the problem you are solving or the need you can meet. For a report you can highlight here what you have researched and what the reader should know about your results. In a project proposal, state what you want to achieve and what you need to make it successful. For marketing plans or product presentations, tell the reader why your service or product is relevant at this point, who your customers are and where the customer benefit lies.



04 - Financial Data:

The summary could summarize important financial data that is relevant to the reader, or data that supports your research. If the purpose is to secure funding, indicate the specific amount you need. Make sure you provide the context for the financial data or any number you highlight in the abstract. Show the financial development over the next 3 years and mention the key figures.



05 - Market Analysis:

The executive summary of a business plan could tell you why the market is attractive and what important characteristics the industry has. Consider questions like: Is there a five-year plan for this market? How do you plan to increase your customer base and market share? What does your research about your customers tell you that the reader should know?



06 - Competitive Analysis:

This section should answer the following questions:

• What is the competitive advantage of your proposed solution or product and with whom or what do you compete in this market?
• What are the opportunities now and in the future?
• What are the risks in your market and your product or service?
• Do you have relevant experience with important competitors?
• What growth plans are there for the future and what obstacles do you think are being tackled?

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note:

... you should have 2 types of documents / 2 business-plans

--- (1) public document ... (a PDF-File you can show/give Partner, Customer, Guest ...)

--- (2) internal document ... (a "secret" File with your internal structure, management, ..)


...


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